Amplifying the Stage – Behind the Scenes with FCU Musical Theatre
By Hazel Lin
In August 2020, I joined Feng Chia University Musical Theatre to boost our online presence and connect with a broader audience.
Over six months, we saw a fivefold increase in viewership by focusing on three strategies:
Social Media Buzz: Sharing behind-the-scenes shots and sneak peeks drew excitement, growing viewership by 50%.
Engaging Story Clips: Short, dynamic videos captured the energy of our performances, bringing the stage to life online.
Fan Connection: Regular updates on showtimes and ticket info helped turn followers into dedicated fans.
Results and Reflections
Our efforts created a loyal community eager to support FCU Musical Theatre, showing the power of digital storytelling in the arts.
Working with FCU Musical Theatre has been a rewarding experience, amplifying our reach and building a lasting legacy for the program.
